Human perception is a fascinating phenomenon and fortunately for small business owners marketing experts have tapped into this phenomenon for our benefit. This article will illustrate the chain of logic that a prospective customer follows when reacting to your advertising efforts and why brochures are one of the most effective methods of promotion. ... full article

Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you're serious about your business. And it may give you an advantage over competitors who don't use brochures. ... full article

In part one of this article we discussed the importance of the look or appearance of your brochure.
The look or image that your brochure conveys is vastly important. In fact, the appearance will determine how most people form their initial impression of your company. But, the message on your brochure is just as important. Ultimately you need to say something of value in your brochure if you want it to move people closer to the sale. Here are a few tips to keep in mind to ensure that your brochure has the right message. ... full article