In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas to increase your direct mail efficiency. ... full article

So you have been working in real estate like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.

The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about a real estate proffesional. It is often years between times when each customer needs a real estate professional, and it takes far less than that for them to forget your name. As well as fighting time, you are fighting indifference. Customers who get great service are often reluctant to pass that information along, while customers who feel they have gotten poor service will tell everyone. Most of the time good customers need to be reminded of their experience. By following up with each customer on a regular basis you will not only stay in the front of their mind but you will also start to build a reputation as a solid and responsible business. ... full article

Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth.
This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.
Direct mail is one of the most powerful, yet underutilized, ways that you can use to nurture customer relationships and drive increased revenue and profits. In this article we'll cover three types of direct mail that we've used in our own business and in those of our clients with profitable results. ... full article