Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each. ... full article

Direct mail advertising is definitely a beneficial form of advertisement to any business if it is handled correctly. It might seem that sending out a letter, coupons, or postcard might be a relatively simple task, but it is actually more involved than you might realize. There is a lot of planning that goes into direct mail advertising. First you have to figure out how exactly you want to market your product or service to the public. After that comes the question of what exactly are you going to send out, letter or postcard? This seems like a really easy question, but in actuality making the wrong choice can be detrimental to a marketing campaign. It might sound a little dramatic, but the difference between successful marketing and unsuccessful marketing can mean a great deal to a business in terms of profit or lack thereof. ... full article

When there are so many other forms of advertisement and marketing campaigns, how do you decide what is going to be the best fit for your business? Many businesses choose one form or campaign over another due to reasons such as cost, but it is still hard to decide what is going to work for the product or service that you are trying to market. For those who don't have the money to spend on commercials, infomercials, or telemarketing, there is another option. ... full article