After working for two postcard printing companies (and dealing with many more), I've learned quite a bit about the challenges real estate marketers face when using direct mail postcards. I've also learned the best practices of real estate postcard marketing, the kinds of techniques that can increase your response rates. The problem is, many of these challenges and best practices do not get communicated to the individual real estate agent using the postcards. It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers. ... full article

As the postcard marketing industry continues to evolve, more marketers turn to the medium as a way to drive business and increase revenues. But postcard marketing can be tough. It's a numbers game, and at every point in the process you stand to lose a percentage of your audience. To get the most from your postcard marketing, you need to minimize this "attrition" by optimizing your technique. Ever aspect of your postcard campaign -- the planning, the copywriting, the design and the offer -- should be polished and perfected to deliver the best possible ROI. One of the ways you can increase your response rates is by incorporating your website into your postcard marketing program. There's a right way and a wrong way to go about this. In this article, we will look at both. ... full article

To be successful with direct mail sales letters, there are several strategies you can use to increase response rates: ... full article