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Added: August 3, 2006
Article rating: 3.5 (of 5) - 4 votes

Should You Just Throw Away Your Direct Mail Campaign?

Well, should you? Do you get the feeling that is where all of your postcard or envelope style mailings are going anyway? ... full article
 
Added: August 3, 2006
Article rating: 3.92 (of 5) - 13 votes

Direct Mailing: Is It Still Effective?

Direct mail, or marketing by snail mail, is an oft forgotten marketing method - after all, email is quicker, easier, and much less expensive. There are many businesses that now use email exclusively, and do not use snail mail for marketing purposes. ... full article
 
Added: July 13, 2006
Article rating: 4 (of 5) - 33 votes

10 Elements Every Direct Mail Piece Should Have

Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a 5 to 1 percent response. ... full article
 
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