Here's one I hear a lot. "I need a real estate marketing website that will generate leads for me." To which I usually respond, "Who doesn't want a website like that?"

I'd pay a hefty premium for a marketing website that generates leads. That would be something, wouldn't it? Imagine, sitting back and sipping a glass of lemonade while your website magically generated online leads for you. ... full article

Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect's unspoken questions and communicating the value of doing business with you.

Folks do their research online precisely so they don't have to interact with someone - think of your visitors as the most introverted people you ever knew. They come to you with curiosity, expecting you to understand what they need and to lead them along a comfortable path of enlightenment and delight. Every click represents an unspoken question they hope you will answer.

Can the design, architecture and content of your website convince visitors you're valuable to them, so they give something of value to you in return by becoming leads? Here are seven suggestions to get you started. ... full article

For the majority of high-tech marketers, direct marketing is most often used as a vehicle to generate leads, not sales. Most companies with products that list for more than a few hundred dollars are smart enough to realize that it's difficult, if not impossible, to "sell" their product through the mail. ... full article