Lead Generation Marketing Makes More Sense
Most people starting out in any business don't have a lot of money in their advertising budgets. Traditional marketing strategies emphasize using mediums that can reach as many people as possible with the hopes of converting a miniscule percentage of readers or viewers to buy the product or service being advertised. But you are not some fast food chain or car company with millions of dollars in your advertising budget. You need to make every marketing effort pay dividends. This is precisely why you need to concentrate on lead generation marketing!
... full article