There is one lead generation strategy that out performs all others exponentially. This strategy is so powerful that when applied in a systematic fashion, to an existing business, it will more than double your profit.

Even more appealing, it entails practically no additional marketing expenditure. The most amazing fact however about this method, is that less than 1 in 10 companies have implemented a formal approach to this powerful profit boosting tactic. ... full article

1. STOP DOING THE ONE-STEP:

95% of the advertising used by small business owners is based on the One-Step strategy.
The marketing piece tries to sell the product or service in one, quick and easy step. There's a description of the product, perhaps a picture of the owner, with a brief description of the product. There may be a few bursts about how long they've been in business, how many awards they've won, etc. At the bottom of the ad, flyer, e-mail or letter is a phone number with the line 'call for more information.'
Few people respond to these types of One-Step ads. They are huge money wasters. If you're doing the one-step, you already know they don't work -- stop using them immediately. ... full article

Something I've seen over and over is that many of my clients originally believe that marketing and lead generation is supposed to bring "as many people through the door" as possible. It isn't. It is about "getting the most qualified people through the door." ... full article