A referral is a recommendation made to a potential client about the services of an agent or a firm. Referrals are an excellent source of quality real estate leads and professionals shouldn't overlook them. Getting them should be an integral part of your marketing plan, because they are both cheap and effective.
The key to getting referrals is first earning the trust of your clients, and then capitalizing on this trust to get more clients. Referrals are so effective because they command instantaneous credibility. Think of it this way, when it matters, wouldn't you rather follow the advice of a friend, than use an unknown agent to handle your home?
So how do you get referrals?
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