What do you do when a customer compliments you on your service? The correct answer is "I get it in writing!"
It's wonderful when your customers appreciate you; it's even more wonderful when you can share that appreciation with others. After all, what gives you more credibility than a happy customer? And who better to spread the word than that customer?
The word of the day, then, is "Testimonial". Here are some tips and tricks to getting good testimonials and using them to your advantage, increasing thus the sales leads generation efficiency. ... full article

If you are an independent professional or small business owner, building the list of prospects you market to should be one of your core marketing activities. The more people who are interested in your products and services, the better your chances of growing your sales. Wouldn't you like to have the contact information for another thousand or ten thousand qualified prospects for your products and services? ... full article

John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a couple of inquiries per week.

Both businesses were spending a lot of money to get attention but weren't converting this attention to leads. ... full article