What are the best methods of online marketing? Search engine marketing (SEM) and search engine optimization (SEO) are the most optimal modes of marketing online. The following statistics support this statement: 81% of internet users find websites by using search engines. Thus we can conclude that 81% of home buyers searching online find real estate websites, like yours through search engines.

Now to narrow the broad interpretations, let us define the meaning of search engine marketing and optimization:

Search engine marketing is the act of promoting a website through the search results of search engines. This entails bringing qualified traffic to the website that is being advertised. The benefits of search engine marketing are the instantaneous results and of course the qualified traffic. RealtorExposure.com offers search engine marketing solutions for agents that allow them to start generating online traffic and leads within 10 business days.

Search engine optimization - is the art and science of altering a website to provide the best possible information for search engine algorithms with the goal of achieving high placement in search results. This type of online promotion is more complex and requires longer periods of time to achieve results, however costs less in the long run. This can be viewed as a long term investment.

Search engine results produce two types of search results. The first are sponsored search results and the latter is classified as organic or natural search results. Sponsored results are simply as they are named, they are search positions that are purchased from a sponsorer. Organic results are achieved by more complex and intricate strategies of search engine optimization. The drawback of attempting to attain organic rankings is that it can take from 3 months to a year or even longer depending on the competitive landscape of the market.

What types of traffic do search engines deliver? The key word and direct answer here is relevant traffic. When a search engine user is actively searching for information relating to their quest, only those results that are pertinent will appear for the user to access. This yields qualified traffic to sites when a search query is made. For example, if a user inputs keywords relating to buying a home, only those results that have been optimized for home buyers would appear, such as a real estate agent's site.

The internet combined with the capabilities of search engines is very powerful marketing tools available for real estate agents. Agents are able to reach and communicate with home buyers or sellers searching to purchase a home or sell online.

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Giovanni Gastelum is a seasoned public relations specialist with 5 years background in public relations and prior to that 4 years as a marketing specialist.