RealEstate Web Design  
Your Email:
Your Password:
view demos


Added: October 3, 2006
Article rating: 3.23 (of 5) - 69 votes

Powerful Methods Of Sales Lead Generation

[ by Jim Klein ]
Are you searching for new and innovative ways of sales lead generation? Are you lacking in sources of good quality leads? Are you tired and bored using the same methods for generating sales leads? If you answered "No" to these questions you are either satisfied with the income you're earning or you are not interested in earning a 6-figure income in sales. Please stop reading this article. If you answered "Yes", then you're going to be very excited to read not only this article but the rest of the series I've written on sales lead generation. Here are the 11 most profitable methods I've found for sales lead generation.

Sphere of Influence

Create a list of at least 100 people you know. Send out an introductory letter telling them about your product or service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.

Cold calling

Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!

Knocking on doors

This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?

Farming

This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.

Seminars

Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.

Mass mailing

Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.

Newspapers

Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular basis. Whenever I'm in the chair the conversation covers a variety of topics. I've even picked up business myself while getting my haircut. So keep your ears and eyes open at all times.

Daily Contacts

Every day when you leave the house take twenty business cards with you and make it a point to give them away. That's twenty cards times five work days. If you're really ambitious, do it on Saturday and Sunday also. When you're looking to generate lots of quality sales leads the more lines you have in the water the more fish you're apt to catch.

Your opinion is the key to delivering valuable content. Please rate this article.

Current rating: 3.23 (of 5) - 69 votes
1comment
  • Bill Buck October 11, 2006
    What you have outlined for prospecting is a very proven model. When I quit doing all those things my income ran down hill real quick! Thanks so much for the reminder, Bill Buck Agent Royal LePage Summit Realty 780-431-1900 Edmonton Alberta
 Related articles


Privacy Policy | Terms of Service | About Us | Contact Us | Advertise with Us
© Copyright NetReal Media, 2002-2025. All rights reserved.

REALTOR® -- A registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics. NetReal Media is not affiliated with REALTOR®, its logos or trademarks, being a third-party technology company providing Real Estate Web Design and e-Marketing solutions for Real Estate Agents and Brokers. Thank you for your interest in Real Estate web design.