- Ask your friends if they know people who need a real estate agent
Just like you, your friends meet a lot of people at work, in the neighborhood, at different events. Ask them if they know people who plan to buy or sell a house and also about their friends' real estate plans.
- Turn your friends into your clients
Offer your services to your friends and become their agent of choice. If your friends don't trust you enough to do business with you, then who will?
Then they can talk about your services using first-hand knowledge. And once they've experienced the benefits of what you have to offer, they will be very credible when telling your friends about you.
- Ask for referrals
Ask your friends to refer their families, friends and work associates to you for buying or selling their homes. Make sure they have all your contact information to pass it on.
- Ask for feed-back
Your friends are your first source of feed-back whenever you want to launch a newsletter campaign or try out a new sales pitch.
You could also ask them what their friends think about you. This will allow you to get a better feed-back from your prospects and in the same time make your friends feel more involved in your business.
- Testimonials
Get testimonials from your friends. Being your close friends, they know you very well and it will be easy for them to talk about you.
- Dissemination of materials
Don't take your friends for granted. Just because they are your friends, this doesn't mean they know all about your real estate business. So make sure you include them on your farming list and keep them informed.
Send them promotional materials. They will forward them to their friends and acquaintances and your messages will be accompanied by a trust factor.
There are many ways in which your friends can help you generate more leads through referrals. In this article, we've described only six.
To realize the impact of this method, just think that your friends have friends on their own, and these friends have other friends and acquaintances. This circle will keep expanding with a domino-like effect or like lake ripples caused by a rock if you want.
The result will be more qualified leads and therefore bigger chances of expanding your business.
