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Added: October 4, 2005
Article rating: 2.87 (of 5) - 198 votes

Target Audiences for a Successful Real Estate Farming Campaign

According to the 2004 NAR survey for California, most clients complained about the fact that their real estate agents don't communicate as much as necessary with them. Having this in mind, one method of efficient lead generation is to do targeted farming. This means that real estate professionals should focus their marketing and communication efforts on the segment audiences they want to reach.

There are 5 target categories you can approach in your farming campaign. In this article, we will present these 5 categories, the reason for choosing them as target audiences and the benefits of having them on your side.

·        The community members- Maintain an ongoing contact with the members of the neighborhood you are farming in and prove to them that you are sensitive to their needs and interests. This will bring you more exposure and you will be seen as a professional involved in the community. By raising the people awareness and fidelity, they will think of you the moment they will need to buy or sell a house.

 

·        Qualified prospects and current clients –Constant and consistent communication with your prospects is the perfect way of becoming their agent of choice. Use various methods (both offline and online) to keep in touch with them and offer them useful information. Your prospects will see you as an expert, prepared to respond to their every real estate need. They will certainly will turn to you as their choice real estate agent.

 

·        Former customers – Keeping in touch with your former customers will gain their trust and will make them come back when they're ready to change homes. Also, they are an excellent source of referrals.

 

·        Business partners- You can use newsletters to establish relationships with businesses with the same target as you, such as mortgage brokers, lawyers, moving companies, community services providers. For example, they can advertise your services on their website in exchange for putting their ads in your newsletter.

 

You can also swap mailing lists and get yourself mentioned in their promotional materials.

 

·        Friends - Friends are the best source of referrals and information.

Convince your friends to do business with you. Then, they will talk about your services with first-hand knowledge.

Don't forget to include your friends on your mailing list and to send them quality informative newsletters. Hopefully, they will forward them to their friends and colleagues and bring you more referrals.

 

 

Each of these categories has particular needs and expectations that you should consider when you are planning your farming campaign. Therefore you need the best marketing tools.

 

NetRealinTouch is a complete newsletter marketing system created especially for the real estate industry. Using NetRealinTouch, you can efficiently target different segments of audience simultaneously with little or no effort.

 

All you need to do is to organize your contact lists and NetRealinTouch will provide you with the customized newsletters for each category of your audience.

 

The articles created by the editorial team cover a variety of topics ranging from general information (health, parenting, home and garden, entertainment and many, many more) to specific real-estate information about mortgages, investment, moving and relocating.

 

Together with professionally-written newsletter content, NetRealinTouch provides you with the platform for controlling every aspect of the newsletter marketing process: content & design, deployment, response tracking, statistics, web integration.

 

 

We invite you to test our system anytime, absolutely FREE of charge, for 30 days.

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Current rating: 2.87 (of 5) - 198 votes
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