Many web site owners only list their businesses on search engines like Google, Yahoo, MSN and AOL. And, yes, over 90% of all searches are done through these search engines. However, web sites that list on these search engines are hardly ever found by the searchers. Why? The reasons are fairly plain to see: there are only ten Top 10 positions for any search phrase and unless you get into the Top 30 the chances are that you are "lost" in a sea of web sites. Even with good SEO, which most web sites do not apply, it is very difficult to be visible on these search engines. ... full article

Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, effective real estate marketing does not have to be expensive, complicated, or sophisticated. Sometimes, plain, simple, direct and to the point makes lasting impressions that result in increased business opportunities and more income. ... full article

Real estate agencies and real estate sales agents; are you looking to increase your market share? A step toward reaching that goal is to adopt the model of "Teamwork/Partnering". Real estate, by its structure and competitive nature, can inhibit "Teamwork/Partnering" because real estate sales agents are usually independent contractors and consequently that can lead to an all for me attitude. The agency is only as successful as the sales agents and vice-versa. Real estate sales agents procure listings, which produce business and revenue for the agency and sales agents. The agency, through marketing and advertising, generates increased market exposure that attracts buyers for the current listings and sellers, drawn in by the agency's portfolio of listings. The Boston Red Sox have players with specialized roles such as; 3rd base, pitcher, etc., so it is the same with real estate sales. Agents may have strengths in specialized roles like: high end single family, condos, geographic markets, and varying sales experience. All of these factors must be considered when implementing "Teamwork/Partnering". ... full article