Trying to estimate the value of a piece of real estate seems to be everyone's favorite pastime. I've discussed this subject in detail in my book, "What Every Real Estate Investor Needs to Know About Cash Flow"; in previous articles, on PBS's Wealthtrack; in line at the supermarket, and just about everywhere else I'm allowed to talk out loud. Although I thought I had covered the waterfront pretty well on this topic, I continue to be surprised by the number of people who still don't fully understand that there are several approaches to estimating value, and that it is important to choose the one best suited to the particular property you have in mind. ... full article

Targeting your marketing is the cornerstone to a successful marketing plan. But, what if you're in a business that is in a highly competitive market? A good example of a highly commoditized business includes residential real estate. There are many, many residential real estate agents who charge about the same amount for their services, regardless of the type of home. ... full article

Just about every company has a database or two of customers and prospects. But how you set up and manage that database has a lot to do with whether or not you can use the database to help market your company. ... full article