If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn't have gotten into the game to begin with. They keep doing everything they've ever done in the hope that one day it will produce results. STOP! It's time to get the brain back in the game! ... full article

All marketers face challenges, and real estate marketing is no different. But sometimes we have a way of letting our challenges grow "too big for their britches".

In our minds, hurdles can become impossibilities, when in reality they're anything but impossible. To overcome a real estate marketing challenge, you simply have to look at it with a fresh perspective, ask the right questions, and then charge ahead.

With that in mind, here are some of the common marketing challenges I've heard real estate agents express over the years, as well as ways to overcome those challenges: ... full article

One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. Penned by the legendary adman and copywriter Maxwell Sackheim, its captivating headline read:

"Do You Make These Mistakes in English?" ... full article