Testing a variety of promotional attempts will tell you what will bring in the bacon and how much money and effort it will cost. Promotions dangled whereby they initiate the actions are 2-5 times more fruitful in generating sales income than when you have to mail or telemarket. However - if the total income derived from yellow page ads, radio spots, newspaper, TV or electronic billboards isn't measuring up to the needed or desired level of income to make you happy (or to keep your people working), then more aggressive actions must be employed. It's called, "you-go-to-them." ... full article

Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your existing customer base. ... full article

Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them! ... full article