We hear complaints about the lack of loyalty with today's customers. When was the last time you did something to strengthen the relationship with your customers? Let me show you how and why a customer loyalty program can be a major tool in your efforts to increase sales. ... full article

Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.
To grow your business you need to attract the attention of your prospects, advertising can help you do so if used correctly. Unfortunately, many small businesses owners waste thousands of dollars on advertising efforts that only achieve minimal results.
If you want to get the most from the money you spend to promote your real estate services, make sure to avoid these common mistakes.
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It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints.
Worse, many small shops hate marketing so much that they literally avoid it entirely, or do marketing using the "dribs and drabs" method -- you know, a drib here, a drab there.
In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects) to show them that you're the solution to their problems.
Are you marketing your business enough? It's high time you found out! ... full article