Most, if not all, small businesses are built on a budget. Available funds must be used to buy technology, additional phone lines and marketing materials such as business cards. In this article you will find ten low cost or no cost tips that will help you get your first customer and build your business. ... full article

How do you judge the effectiveness of your small business marketing efforts? Easy...do they produce results? Great looking ads, fancy logos and flashy web sites are worthless if they don't bring business to your door. Pay close attention to this list of 10 common marketing mistakes. Do any of them sound familiar? If so, switch gears . . . . FAST! ... full article

Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process.

Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty in the air you notice the bakery on the corner. As you draw closer you see the storekeeper handing out free samples of the cake you smell. You happily try the sample and before you know it your standing on line waiting to buy a whole cake. ... full article