The basis of every successful real estate business is consistent prospecting, and it is usually the thing most people will avoid like the plague. You don't have to be good, you just have to be "there," so here are some thoughts that will make it easier for you to show up. ... full article

Today's marketplace is breeding quite a different consumer than the industry has experienced in the past. This informed consumer knows more, expanding the demands of our job, and requiring accountability for our services. In order to continue to supply value to the transaction, personalized consumer care is required. ... full article

Any real estate professional, either rookie or veteran, has to have a marketing plan. This is as essential as having an office phone. If people do not know about you how can they possibly utilize your services? A focus on what the customer wants is essential to successful marketing efforts. This customer-orientation must also be balanced with your objective of maintaining a profitable volume of sales in order to continue to do business. Marketing is a creative, ever-changing orchestration of all the activities needed to accomplish both of these objectives. Below are a 101 tips on cost effective ways to get your business noticed and establishing a name for yourself. ... full article