Everyday we receive thousands of un-targeted marketing messages. These come in the form of direct mail pieces, television commercials, radio commercials, billboards, you name it. These marketing messages are intended to be seen by millions of people with the hope that the message is relevant to a sliver of a percentage of them. Now if you are Pepsi or Walmart with deep pockets, you can afford to send out you marketing message to millions of people. However, the average Real Estate agent does not have that type of budget, so what options are available to you? ... full article

Everyday we receive thousands of un-targeted marketing messages. These come in the form of direct mail pieces, television commercials, radio commercials, billboards, you name it. These marketing messages are intended to be seen by millions of people with the hope that the message is relevant to a sliver of a percentage of them. Now if you are Pepsi or Walmart with deep pockets, you can afford to send out you marketing message to millions of people. However, the average Real Estate agent does not have that type of budget, so what options are available to you? ... full article

Marketing real estate can be tricky. You not only have to find your target prospects, but you have to get them educated about your property's features and benefits. Then you have to get them excited enough to be willing to make an offer to buy or rent your property in or around your asking price. Obtaining this result requires a full arsenal of marketing techniques and you can't afford to rely on just one method. Blending offline marketing activities with online activities gives you the best chance to achieve the results. ... full article