Accepting your role as a marketer is the thing that will move you towards success which will otherwise not be possible for you. This strategy has been proved true that the person or company, who is on top of their marketing, makes money and dominates the markets. We can find example for this from our day to day life.

Giving importance to marketing does not mean that you just market better and let your buying, negotiating, and selling skills go to top. You have to be the best property buyer and also run your office well. After all, both your seller and buyer deserve the best treatment from you. So that people can't resist telling others about you that you are the best businessman to deal with.
It does not matter whether you have motivated seller to talk to. Buying houses from motivated sellers with or without money in your pocket is the name of the game. And if you market well then marketing will bring the motivated sellers.

So far I have just used a word marketing every where. Well there are two type of marketing approach- one is the traditional approach, this involves going out randomly to select sellers. In this type they just run up to a house to sell. While communicating with them we usually talk about our financing and just tell to sell the house so that their problem will get solved. This type of marketing is done manually; call by call, door by door. We talk about us rather than inquire about them. We chase, they run. When we stop the marketing, they also stop. The cost per deal in this type of marketing is very high, both financially and emotionally.

The second type of approach is the targeted, low-cost, systemized, response oriented approach. This type of marketing is done through variety of means like internet, direct mail, classified ads, flyers, signs, radio, cable TV etc. Through this the seller step forward and select you. The marketing here is automated, and it is the operating system that works whether you are there or not.

The only thing that successful real estate business man can do better than any one else is to create reliable, consistent flow of motivated sellers each day through marketing.

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