Acting like a small business, it seams, is the latest killer innovation.

Presenting the "10 Natural Marketing Advantages of Small Business. "

So, the question is, are you leveraging your natural advantages?

Here's a look at the list.

1. Focus

In order to survive, most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market.

2. Reach

Small business owners are so close to their markets they can experience what their market experiences. They can deliver CEO level experience to any size client who can connect with a client better a 25 year veteran and author of two books on the industry or two twenty something whiz kids from McKenzie?

3. Nurture

Small businesses can grow with customer needs. Often, they can create products and services that address highly personalized requests at a moments notice.

4. Surprise

The best small businesses understand the value of surprising their clients from time to time. A simple interrupt in the system can become a system for a small business.

5. Transform

Small businesses can obtain new data from a market, or even a client or two, and dramatically change their business model to align with a new opportunity.

6. Partner

Smart small businesses create networks of strategic partners and address the needs of their clients with the best and brightest every time.

7. Automate

The proper use of technology allows small businesses to put up big shop follow-up, service and prospecting without the overhead. Plus, they can outsource the boring work.

8. Educate

Lacking big ad budget, small businesses must educate their prospects before they can make any ground selling them. This trust building process makes selling unnecessary and delivers the ideal client relationships.

9. Meaning

Small business is personal. Markets are hungry for businesses that allow them to connect to something beyond the products and services. Small businesses can deliver a story that has meaning.

10. Play

Why does someone start a business anyway - To get more life, to develop a passion, to get free? It doesn't really matter that freedom comes with an 80 hour work week. Passion and purpose are sexy and contagious.

Think Big, Act Small!

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John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of “How To Create the Ultimate Small Business Marketing System in 7 Simple Steps” at http://www.ducttapemarketing.com.