Two of the most pressing matters in real estate are: how to do efficient farming and how to do efficient follow-up with your sales leads. The farming process can be quite costly and it can consume a lot of time. At the same time, lead generation is the most important part of your business. Generating and keeping your sales leads will determine the success of your business. Quite a conundrum, and difficult to avoid altogether.
But it need not be so hard, especially with the aid of the Internet, more specifically, the process of newsletter publishing.
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