You're in the real estate industry, and that means you've got a brand. Chances are, you've spent quite a bit of money to build that brand, whether it's through franchising fees, marketing, websites, business cards, other print materials, advertising, yard signs, and/or through other means. And whoever answers your phones probably answers it with your brand as well â€" "Good morning, thank you for calling Your Brand Here Real Estate, how can I help you?" Your brand is out there, getting you business, because people recognize and trust it. But what about your email? How much could it benefit you to include your brand on each email you send every day?
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