If you succeed in generating traffic and bringing visitors to your site, how will you impress them once they get there? For some examples of what to do and what not to do, put yourself in your target customer's shoes and check out the Internet marketing efforts of your competition. Do a Google search for your city, your specialties and the words "real estate" or "realtor" (without the quotation marks). What do those sites contain? Are you seeing all generic content for sellers and buyers? Is there anything unique about any agent that would encourage a prospect to connect them? Or is it the same blah, blah, blah you see on every site?
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