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Added: August 5, 2005
Article rating: 2.93 (of 5) - 92 votes

Making Your Online Testimonials More Believable

1. PICTURES

Ask people if they would e-mail a picture with their testimonial. If they don't have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility. ... full article
 
Added: May 6, 2005
Article rating: 2.99 (of 5) - 176 votes

The Secret Weapon to Capture Your Reader's Attention

Did the headline capture your attention? Do you want to find out what the secret weapon is? Will you keep reading?

Whether you want to sell a product to a web surfer through a classified ad or sell a story idea to a reporter through a news release, you have to capture their attention first. ... full article
 
Added: March 21, 2005
Article rating: 3.3 (of 5) - 192 votes

Credibility – Are You Ready to be 'Googled' by Your Clients?

The internet is everywhere. Many investigate those they do business with or come across in their lives on the internet. People even check on their dates. This practice has become so common that it has spawned new terminology: it is called "googling" someone.

If a potential client "googles" you, either before they contact you, or for example, after a CMA appointment, what will they find out about you versus your competition? Will they even find you on the internet? ... full article
 
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