A few weeks ago I was onsite at a company that had hired me to train their sales team on how to stop using traditional selling and start using the Unlock The Game sales approach.
After one coaching session, one member of the sales team came up to me and said, "Ari, your approach makes complete sense -- but I'm afraid I'll lose sales if I stop being aggressive and start being passive!"
Whenever I hear a comment like that, I want to scream, because it means that the person just doesn't yet understand that removing pressure from the sales process doesn't mean being passive! ... full article

You're probably familiar with e-mail signature (or "sig") files – they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files.
I've heard some people who don't use sig files defend their position by saying, "All my clients know my info – I don't need to remind them with every e-mail." Stop! You're missing a perfect opportunity to promote your business, as well as do your clients and prospects a favor. ... full article

If you've ever struggled to get your website to appear on page one of the search engine results, then you know the effort can be expensive and time consuming. Pay for performance programs are a way for you to make an end run on the search engine placement game. If you are willing pay a fee every time someone clicks on the link to your site, then you can push your site's listing right up to the top of page one. This week we'll compare the two most popular programs, Google's AdWords and Overture's Pay For Performance Search, to see how they stack up. ... full article