One of the least understood concepts of Internet marketing is the relationship it shares with traditional marketing. Nowhere is this more evident that with the concept of client "stickiness".
Too often, Real Estate Agents fail to realize that, much like with their non-Internet leads, success is tied to the ability to draw a second or a third or a fourth visit from a user. Visitor stat tracking software is partly to blame for this situation because rather than focusing on how many return visits a site has, the software leads one to the conclusion that unique users for a day is the most important statistical factor. ... full article

Web sites in real estate come in every shape and color. Some are very good at achieving the intended goals and some aren't. Some of the best designed sites are not the best sites either. Why? Because they don't result in the achievement of the intended goal and that is sales! If you have a web site and it's not generating the leads that you think it should it may be a simple function of some missing parts to your site. The result might be that the Users you are attracting (attracting users is another topic) might not be staying long enough to see just how good your services can be.
Making your Users stay is difficult but, giving them reasons to stay is relatively easy. ... full article

The number one key to getting business in the real estate home sales market is to be people's first contact. The National Association of Realtor's last three surveys between 1999 to 2003 said 66% of buyers stayed with the first real estate agent they contacted yet only 6% of this number came from web sites. This number is rising as people become more comfortable finding their information on the Internet. There are three ways to show your uniqueness on the Internet: words, pictures, and interactive activities. What is pulling prospects to visit your web site? You have the obvious -- strategic alliances with lenders, title reps, home inspectors, appraisers and attorneys. Here are ten ideas that aren't obvious. ... full article