Content is undoubtedly the most important element of a Real Estate agent website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. Unless what you say holds the attention and interest of the visitors to your site, the rate at which they would they hit the "back" button and say "bye - bye" to your site, will astonish you!!!! ... full article

Whether you're new to the internet or a long term resident, you've probably seen advertisements for "search engine secrets", guaranteeing you information that will get you in the top ten. You might be interested in the "behind the scenes" story about what we call "The Search Engine Game." ... full article

I bet you already know what a signature file is. It is that short message people add at the end of their e-mail letters. Do you use it? And if you do, do you use it effectively? Judging from the pile of e-mails I receive every day, most people don't use it at all. Majority of others could improve the effectiveness of their signature significantly. When used right, a signature file is the single most effective Real Estate marketing tool you have at your disposal. Just think: if you send only 10 e-mails per day, it will add up to 3,650 e-mails per year. That means 3,650 impressions of your signature file! And if you send about 50 e-mails per day, it means over 18,000 opportunities to advertise your business. All free of cost, with no extra work, except the time spent to set it up. ... full article