Your Web site is a marketing document which should have a purpose in the process of selling your product or service. Ninety-nine (99) percent of the Web sites currently on the Internet do not have an effective sales function. Most sites are full of dazzling graphics or "eye candy" which try to wow you with the way they look, instead of offering you the information you need to make an informed decision. Your site should be designed to either make a sale now or in the future by moving the browser towards making a purchasing decision. Here are four ways to make your site more effective: ... full article

It is easy to assume that just because people agreed to be on your mailing list, they will read your messages. You are not sending spam and they requested your material, after all. Aaaah - if only this could be true... Not in your dreams! There are many factors determining when the message is read and when it is not. The content, of course, and the quality of your writing style has a *lot* to do with it. But no matter how good the quality of your message is, the look is equally important. Your message must be *easy* and *inviting* to read, otherwise you might lose the competition for the time and attention of your recipient. ... full article

So you're trying to sell something on the Internet? And not just anything, but hundreds of thousands of dollars properties. Before designing your Internet marketing plan, let's try to explore what you must really sell. Everyone that's selling on the Internet must first be successful at selling (or more accurately, "capturing") two things: "Personal Bandwidth" and "Visual Real Estate". Let me explain. ... full article