Once a contact has been made with a prospect or a customer, a salesperson must remember not to simply stop there. People can forget about a business or forget why that business was so important to them if they are not reminded of it often. This does not mean that a business should inundate a customer or prospect with information, as this can seem overbearing and annoying. However, making sure that a business stays in the mind of a prospect or customer is something that should be important to salespeople, business owners, and others that work in the business of providing goods and services to individuals.
... full article