Telephone sales, or telemarketing, is a widespread, efficient and effective method for making contact with prospects and closing sales. Telemarketing is also an effective method for selling new or additional and services to existing customers. Today's telemarketer, however, has to break through more "communication clutter" than ever before. You're not only competing with messages from other telemarketers for prospects' attention, but also with advertising, news broadcasts and a myriad of other marketing communications tactics. ... full article

The telephone may be one of the most powerful, efficient and cost-effective business tools you have at your disposal. If things start out badly on the phone, they may never progress beyond the first call. Whether you use the phone for customer service or for sales calls as part of a telemarketing strategy, telephone manners and etiquette are critical components of a professional image. Through experience, you'll develop your own telephone style. You'll also find customers and prospects responding positively when you and your employees smile, listen and show personal interest! ... full article