Many people ask me, "What is a postcard campaign, exactly?", "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes.
Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business.
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