An angry client goes off about commercial printers: "They're medieval!" he rants. "Printing is like alchemy -- the printer disappears with your job behind the pressroom doors, and you have no idea what's going on back there! They communicate nothing."
He had reason to complain, for his printer had indeed botched his brochure. Now he mistrusted all printers.
Printers want your experiences with them to be successful. You can help guarantee such an outcome by working with them in deliberate ways. Here are 7 tips:
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