Capitalizing on the Need to be Led
Learn how the mind operates and you can construct influential messages with ease!
Facts:
70% of Americans once gave an opinion in a nationwide opinion poll about an Act that didn't exist. Some felt the states should take care of the responsibility, some felt the government should. 40+% more Americans chose the last option of three in asking what their opinion was on the ease of getting a divorce should be in the USA. This was true regardless of which option was offered last. Sales of jams in a store increased 10 X when people could stop by and sample up to six jams vs. those days the store offered booths offering 20 options. College students report cheating to be wrong in what appear to be anonymous forms. Given the opportunity, even those students reporting strong attitudes against cheating on exams, immediately cheat on their exams when given the opportunity. When pollsters ask people what is the most important issue facing the nation people respond with hundreds of different answers that are completely different and in greatly differing percentages when pollsters ask people to choose from a list of options which is the most important issue facing the nation. When people are asked about such hot topics as nuclear weapons they will respond with opposite opinions depending on how the question is phrased.
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