Marketing

Price: $229 | Upgrade: $94 | Copies sold: 10,000 or more
Current version: 7.0 | Year released: 1994 | Year updated: 2003

Documentation:
  • on-line help
  • on disk

Description:
Are you looking for a contact manager when you really should be looking for a marketing system that includes contact management features? Think about it. The reason you need such software in the first place is because you sell goods and/or services. Unless you already have all the customers and prospects you need, contact follow-up software simply won't cut it--you need a system that also enables you to generate new prospects. That's why we created LeadCommander.

LeadCommander is not just a standard contact database software with marketing features added as an afterthought. The prospecting, lead-generation and marketing tools necessary to drive new traffic into your business are key components engineered directly into the core of LeadCommander's system. This results in a smooth, flowing marketing and lead generating system that enables you to quickly and easily pluck "ripe" prospects from a list of leads.

Often mis-categorized as a contact manager, LeadCommander is a complete lead-generation and marketing system with contact management features that extend beyond the functions of pure contact managers. If you've ever used a contact manager, you know how cumbersome it is to update a group of contacts when you complete a task for the group, or try to apply to a group the multiple activities of one of your time-based marketing or follow-up campaigns! Why is that? Because contact managers typically focus strictly on helping you maintain relationships they expect you to already have.

LeadCommander, on the other hand, concentrates on helping you establish new contacts with its lead-generation and prospecting tools. That's not to say LeadCommander can't be used as a contact manager. To the contrary, LeadCommander's contact management features extend far beyond those of the typical contact manager. For example, most sales and marketing professionals don't just work with contacts one by one, they often work with groups of contacts at a time, such as when marketing or prospecting. Thus, LeadCommander's "extended-reach" contact management features enable you to work with groups just as easily as individual contacts. You can update groups of contacts in one fell swoop, schedule a series of various activities to a group of contacts (perfect for marketing campaigns, sales cycles, etc.), and even manage various projects at the same time.

When used simply as a contact manager, LeadCommander not only enables you to store any details you like, you can do all the things the typical contact manager can do plus search, sort, retrieve, convert and manipulate data virtually any way you want. Imagine being able to easily assign your three stage follow-up campaign to all customers with whom you did business this past year, or search for all contacts that received your "new sales process" letter within the last six months to determine whether or not that newsletter is pulling.

First released in 1994 to address the marketing needs of the real estate industry, LeadCommander was quickly adopted by real estate professionals as the prospecting and lead-generation system of choice. Endorsements by the nation's largest title insurance company and by Apple's software subsidiary enabled DataBasix Technologies to continue integrating new marketing technologies into LeadCommander's repertoire. Today, LeadCommander is a leading edge contact and marketing management system that enables any business to easily build and maintain a solid prospect and customer base.

LeadCommander Highlights:
Always on the leading edge, LeadCommander is the world's first contact manager that's also a . . .

• Lead generator
• Prospecting system
• Marketing campaign manager
• Customer tracker
• Client follow-up program

. . . whether you use Windows or a Macintosh.

LeadCommander enables you to quickly and easily . . .

• Access new leads from unlimited sources
• Import data from any source including MetroScan, DataQuick, Dun & Bradstreet, TRW's ConnX, SelectPhone, etc.
• Market your wares to consumers, businesses, homeowners, renters, residences, etc.
• Market to prospects based on any criteria including industry, annual revenue, geographic location, size of home or business, property owner status, etc.
• Work with groups of contacts as easily as individuals

LeadCommander's unique ability to work with groups of records increases target-marketing effectiveness and saves you time and money.

• Implement, track and evaluate your marketing campaigns
• Determine which of your marketing efforts are yielding the best return
• Track complete customer details including activities, histories, notes, etc.
• Keep all customer information at your fingertips, enabling you to create personalized client follow-ups

Search, sort, and manipulate literally any data in your database any way you want--and more.

Computer operating systems:
  • Windows Me/98/95 or earlier
  • Windows NT/2000/XP
  • Macintosh