The real estate agent is responsible for his or her marketing expenses. Therefore, doing the research specific to the marketing plan within the strategic plan is critical to earning a positive return on investment. Time spent in constructing the marketing plan is definitely well spent. NOTE: Remember a business plan usually is financially data driven, while a strategic plan not only integrates financial data, but identifies who does what by when through specific W.H.Y. S.M.A.R.T. goals.
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