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Added: June 26, 2006
Article rating: 2.93 (of 5) - 29 votes

Avoid Direct Mail Campaign Response Rates That Are Disastrously High

I once wrote a direct mail piece that generated a dreadful response rate. It was too high. My client was a brand new stadium in Canada's capital city, Ottawa. The stadium featured luxury suites that businesses could rent or lease to entertain prospects and clients, host corporate parties and reward employees. ... full article
 
Added: June 26, 2006
Article rating: 3.75 (of 5) - 8 votes

Real Estate Letters; Low Cost, High Profitability

Mailing real estate letters is one of the best real estate marketing strategies a new, or even veteran agent for that matter, can employ. Really, is there anything easier than mailing letters? ... full article
 
Added: June 14, 2006
Article rating: 4 (of 5) - 8 votes

20 Tricks To Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Before you can get an order, the recipient of your mailing package must first open the envelope. Unfortunately, many recipients of direct mail simply discard the material without opening the envelope. ... full article
 
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