In the real estate business, sales lead analysis is as important as lead generation. In order to avoid wasting time and money, real estate professionals need to separate between possible and probable prospects.

Probable prospects are prospects that are more likely to complete a deal, in short, qualified leads. This doesn't mean that you should focus only on probable prospects. But comparing to possible prospects, qualified sales leads require more attention from you, more of your time and of course appropriate, immediate action that will turn them into your clients.

Considering this, how do you distinguish a qualified lead? ... full article

As a new real estate agent, you need a good mailing list to start your email and newsletter marketing campaigns. So what are your options? Well, the easiest way is to buy one. But you might waste time and money on people who might not be viable prospects. So why not try to make one yourself? You will end up with a list of good leads that are all your own. ... full article

If you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. The process of effective lead generation requires that we communicate with many prospective clients at one time. Before we can communicate with them we must first get their attention. And our prospective clients must each feel we are talking directly to them.
Getting a prospective client's attention is not an easy task, especially given the hundreds of thousands of other products and services that are also competing for their attention. Like the mother who has learned to "tune-out" her kids bickering in the back-seat while she is trying to drive, our prospects have learned to tune out all the promotional clutter that bombards them daily. Here is a four step process to gain your prospects' attention and help generate the leads you need to make your real estate business a success. ... full article