Let's go a little deeper in the backlinks department and cover the reciprocal links.
Reciprocal link building is the trading of links between two websites. Essentially it's an "I'll post yours if you'll post mine" sort of arrangement.
Reciprocal linking is one of the most effective ways of driving targeted mass numbers of people to your website, however in order to be successful you have to carefully target and choose the sites you want to link with.
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