At every gym there are the regulars in the weight room. These are the guys and, more and more, the women who work out 5 days a week, lifting heavier and heavier weights. You may have seen them. They're 'bulked up' and their muscles bulge. Are they as powerful as they look? ... full article

Writing an effective sales letter can take hours for even the most experienced writer. A good sales letter must contain specific components in order to deliver a dynamic message and demand for immediate action. Being the most intricate part of your direct mail package, many entrepreneurs tend to overlook many of the most obvious objectives that must go into the sales letter. By eliminating any of these important elements, they do not achieve the results they set out to accomplish. ... full article

If you want to grow your company's revenue, the most critical thing to get straight in your mind is that there are in fact only three ways to grow revenue - you can get more new customers, you can increase the value of your average sale, and you can get more repeat business. That's it...there are no other ways.

This sounds simple enough - and it is!

You need to keep this reality on the forefront of each marketing and sales activity you undertake and target one or more of these ways to grow revenue in each campaign you undertake to seek more business. Use it as a "litmus test" for each prospective customer interaction and communication. ... full article