Acquiring leads is one of the most important aspects in a real estate business. There are many methods of generating leads, but the most qualified prospects come from referrals.

One of the best sources of referrals is at the tip of your fingers. These are your friends and acquaintances.

Read this article to find out how to get more referrals and obtain more leads with the help of your friends. ... full article

According to the 2004 NAR survey for California, most clients complained about the fact that their real estate agents don't communicate as much as necessary with them. Having this in mind, one method of efficient lead generation is to do targeted farming. This means that real estate professionals should focus their marketing and communication efforts on the segment audiences they want to reach.

There are 5 target categories you can approach in your farming campaign. In this article, we will present these 5 categories, the reason for choosing them as target audiences and the benefits of having them on your side. ... full article

Lead generation is the most important thing for real estate agents, because without leads, there are no clients. Over time, farming proved to be an efficient method of generating leads, thus turning a small business into a great success.

Real estate farming is the process of making the real estate agent into a brand for a certain group, area or market segment. The agent becomes the first person this group of people have in mind when they want to sell or buy a home. The branding process and the capacity of generating referrals proved that farming is a very efficient tool of lead generation.

But how can you find the best approach to real estate farming ? This article will provide you with several tips to help boost your farming campaigns. ... full article